Here’s Cydcor’s review of ‘The Power of Habit: Why We Do What We Do in Life and Business’ by Charles Duhigg:
About The Power of Habit: Written by Pulitzer Prize-winning business reporter Charles Duhigg, The Power of Habit explores the scientific discoveries that explain how and why habits exist—and more importantly, how they can be changed.
Duhigg takes the reader through engrossing narratives that travel from the boardrooms of Procter & Gamble to the sidelines of the NFL and even to the frontlines of the Civil Rights Moment.
At its core, it contains a single argument: The key to who we are, from our successes, failures and productivity, comes down to habits and understanding how they work.
Why Cydcor recommends this book to future leaders: Duhigg explains how habits operate in the brain, how companies use them, and even how retailers and businesses use their understanding of human habits to their advantage as a business model to drive sales and profits. For future leaders, understanding this concept is critical to success.
Our favorite part: Market researchers will certainly love this book, as Duhigg explains the habits of consumers and gives predictive models. The stories on how Target and Febreeze have used habits is especially engaging. These tales of corporate manipulation are among Duhigg’s most persuasive.
Not only does he explain how to create habits for yourself, but he also explains how one could potentially capitalize on them in the business world.
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