Description of this book: This book details the history of online retailer Amazon, which started as an Internet book delivery store and later became a corporation that sells everything from high-definition televisions to fresh vegetables. Written by Brad Stone, senior writer for Bloomberg Businessweek, the book details over 300 interviews with former employees of Amazon as well as family members of Bezos. Stone details Bezos’ thirst for exploring new markets, such as e-readers and cloud computer storage, as well as the future of the company. Amazon changed everything we know about online shopping, and also the way we read and shop today.
Why people should read this book: Not many people know the history of Amazon, and how it started in Jeff Bezos’ garage in Bellevue, WA. Bezos, a former vice-president at a Wall Street firm, studied what products would do well selling on the Internet, and decided that books were the way to go. From there, the book spills the secrets of how Amazon turned into the world’s largest online retailer, selling electronic media, toys, furniture, and jewelry. Stone’s thorough reporting is presented well, as well as his notion of belief in the company’s success.
Our favorite part: Although Amazon is known for their success, I enjoyed learning its shortcomings as well. Amazon did not do well with their implementation of an auction system that failed to compete with eBay. The company will not even be profitable for years, due to their increase spending and growing. However, Bezos’s hunger has allowed Amazon to become a true American built company, one that allows other merchants to sell along with it, even without a president or chief operating officer. The story behind Bezos and his website is inspirational for any entrepreneur, and also interesting to say the least.
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