About Built to Last: Successful Habits of Visionary Companies by Jim Collins & Jerry I. Porras
Exploring and comparing eighteen exceptional companies to discover what stands out, Built to Last offers an insightful look into what it means to be a visionary company. The book strives to answer the question of what truly makes companies exceptional and different from the competition—in particular, what one element is key. Acting as handbook for leaders and visionaries, the book strives to put a new spin on outdated business models. What is typically thought to be the key to creating a lasting company isn’t exactly what’s been found to be true.
Why Cydcor Reviews recommends this book to future leaders:
This book acts as a fantastic framework of practical business advice that can be applied by any leader to their company. It focuses on building organizations that thrive and prosper, even into the future. Myths are also explored, such as the requirement for a sellable product and tough leaders. Instead, the book suggests that all that’s needed is an atmosphere that allows people to try new things and stick to things that work. Another strong section of the book is its analysis of twelve business myths, including the requirement of a master plan to success. Instead of this approach, many businesses just try out new strategies until one sticks. Discerning these myths from the truth is helpful for any reader looking to learn more about business.
Our favorite part:
Collins and Porras offer many examples of real businesses that can be considered visionary, but the companies they choose stand out due to their thorough research. Their six-year research project at the Stanford University Graduate School of Business led them to collecting the characteristics of a great company, which will be extremely valuable for all entrepreneurs looking to one day build their own company. It takes many ingredients to cook up a lasting company, but this book serves as an excellent cookbook.